It is no secret; SEO has taken over the online world. And with every business, both big and small, trying to get the best of this online marketing tool, only a few are keen to check what happens behind the scenes and what really makes good SEO. Lucky for you though, the following read provides in-depth information on what to check for in your Toronto SEO services and ensure you are getting the best value for money spent.
1. Content is key
By now,a number of people are aware that getting a better ranking on Google is more about pleasing the visitors than it is about pleasing Google. In the light of such realization,you should make a point of going through the content provided by your Toronto SEO service provider. The content should be interesting yet relevant, captivating and still informational. On the same line you should also check on how your keywords have been placed. The keywords should not be placed million times in your content as that becomes spamming and it affects your page rank negatively. Lastly, ensure the page content is at least 300 words.
2. Internal linking
Being an advanced SEO technique that lets search engine robots and crawlers find your page, building internal links is a great an effective way to increase traffic. The best Toronto SEO services will make use of various tools that enable your visitors to easily locate any page, that is, even the deep level pages become a click away. The SEO professionals will also make a point if building your site navigation by creating a blog for your website. This will make it possible for you to link your website pages with some of your blog posts further helping Google to understand your site’s navigation and the anchor texts associated with them. Along with the above techniques, your SEO service provider should also have an effective technique for creating a solid conversion funnel, that is, your visitors should never have to wonder on how to get to their point of interest.
3. Title tags
This is unarguably one of the most factors in your SEO, not only does it affect how the search engines rank your site but it also determines how many people get to click on your site. Keeping this in mind, it is imperative that you ensure the following points are adhered to by your Toronto SEO service provider;
- The title tags should not be more then 70 characters
- Tags should be appropriate for both humans and search engines, increase visitor readability by switching to sentence format
- Keywords should be prioritized, list the keywords first and save the company name for the end
- The best SEO services will avoid ambiguous phrases and use effective and understandable keywords instead
You do not have to wait until it becomes apparent that the SEO services you received were mediocre, become a key player in the optimization of your site by checking on the sectors mentioned above. Any Toronto SEO services provider that is dedicated to your needs will be eager to help you through them.