SEO, an acronym for Search Engine Optimization, is a giant online marketing tool used by business firms across the board. Owing to its effectiveness and ease of use, more and more organizations are finding it beneficial to employ SEO services in their online businesses with the main aim of clinching the top spot on search engines. Still, even with multitudes of businesses taking the initiative to find the best SEO services in the market, it is becoming quite apparent that it pays to be knowledgeable of the SEO du jour, after all, it is your business right? The following read provides you with 5 important facts about SEO you probably never knew.
1. Not all links are built equal
It is quite obvious that links play a powerful role in SEO; however, what majority of people don’t realize is that when it comes to links, quality matters over quantity. For instance, if you work to amass about a 100 links from a bunch of no-name bloggers you will have done yourself a favor but in getting a link from such a site as Huffingpost, your site is guaranteed one heck of a boost. Simply put, all links are helpful but powerful links are better.
2. Meta tags DO matter
Unless you are completely detached from the SEO world, you have probably got wind of the pernicious and never ending rumor that meta tags no longer matter in SEO. This is not true mainly because of two reasons;
- Title tags and meta tags are always completely or sometimes partially displayed as your search listing text on Google result page and it is actually the copy of your organic listings that drives people to click.
- Meta tags are great performance management tools. One way to increase the number of visitors to your site is by making your meta tags more compelling.
3. Mobile SEO
With smartphones and tablets literally taking over the world, the demise of the PC is gradually becoming more of a reality. Google and other search engines are also taking this transition in to account and are considering mobilization of websites in their rankings; reason enough for you to consider making your website mobile friendly.
4. SEO and Social Media
The recent years have seen the social media gaining great interest among both individuals and organization. Currently, search engines are actually taking this mash-up in to account making social media a great influence when it comes to high search engine ranking.
5. Optimize your press release recipients
It pays to optimize who you send your press release to, that is, make a point of searching the news result for your keywords and send your release to the top publisher that uses the same keyword.
Lastly, always keep in mind that Google places special attention to sites with quality content and actually rewards them. It therefore goes unsaid that SEO companies in Los Angeles that promise to create for you 200 backlinks on a monthly basis and other seemingly irresistible offers should be avoided at all lengths.
Hopefully the above information puts you at a better front when making decisions concerning SEO in Los Angeles.