It only takes one simple Google search to find thousands of free website templates online. But before you upload a theme of your choice, understand that doing so puts your business in jeopardy. How so? You may ask.
First, ready-made templates are NOT unique, whether they’re free or paid. As you know, uniqueness plays a key role when it comes to marketing your business online. To reach out to your audience effectively, your web design and content must make a good impression and beat the competition.
Second, you’ll have limited control when you choose to use web templates. Though some may allow customization, there’s a limit to what you can do. Besides, you’ll have to learn at least the basics of tweaking HTML and PHP codes. Otherwise, you can only go as far as changing your content’s fonts.
Last, many templates have maliciously encrypted codes. These codes can corrupt your files, spy on you, or gain access to your private information. Aside from that, these templates are sometimes encrypted with spammy links. These links can damage your search engine reputation.
So to prevent all these issues, it’s best to hire the services of a reputable web design company – http://webdevmarkham.com. Here’s a list of what you’ll achieve when you hire a web designer.
- highly efficient CMS (content management system)
- clean template, encryption
- free codes
- full control as far as customization is concerned
- unique and stand
- out design
- SEO-friendly theme
To fully enjoy these benefits, the importance of finding a top-notch company cannot be overly emphasized. Here’s how to find web design company.
1. Ensure that the provider has an efficient CMS or support system.
Whether you like it or not, you’ll later make changes to your website. These changes involve simple to complex tasks such as uploading files, editing content, or updating your company’s blog. So when hiring a web design company, one of the first questions you should ask is whether they have an efficient CMS. Or if you prefer to entrust the designer to make those changes, they should at least have a reliable customer support system.
Part of this step is to evaluate a company’s communication system. A good company should be available when you need them. It should also be reached through several means such as e-mail, phone, and / or fax. That said, evaluate two things. Consider the company’s response time and how helpful the information it provides when answering your questions. If the email response time is more than 24 hours, then it’s best to keep looking.
2. Verify and explore referrals.
Never take recommendations at face value. Many web design companies have an internal arrangement with their previous clients. Therefore, make an effort to ask around. For instance, you can flip your phonebook and ask who recently had their website built by a web designer. Doing this can accomplish two things. First, you can eliminate substandard services; and second, you may get a discount from the referral.
If asking around is not helpful, you can rely on reviews published online. However, always use your good judgment when reading these reviews because they can sometimes be unreliable.
3. Ask for a proposal.
The quality of a company’s proposal is usually a good test. The proposal should be as detailed as possible. It should include everything that you need to know, which includes costs, terms and conditions, and the expected time of completion / delivery.
4. Check activity on Facebook and other social networking sites.
There’s a reason why many employers turn to Facebook to check on a potential employee. For website designers, their activity in social networking sites is a good indication of how engaged they are with their target audience. Check how they answer their potential clients’ questions. Take note of their last post. Browse through their older posts for any mention of any previous client that you can check out.
5. Ensure the quality of your website.
To gain more traffic to your website (and thus pull in profit for your business), you need to have a high quality website. A good web designer knows exactly how to come up with a topnotch site for your business. Terms such as SEO, unique content, load speed, and authorship must be brought up and explained in full detail.
6. Ask the right questions.
Not all clients ask questions. Most of those who do don’t ask the right questions. Here is a list of questions that can help determine whether a company best suits your needs.
- How many days/weeks will it take to complete the website?
- Who will manage the project?
- Does the company have a single-point person?
- What type of information should be provided before the start of the project?
- What does the company recommend in terms of web hosting, email hosting, and domain registration?
- How will the company handle maintenance and support after the site’s completion?
As a last note, ensure that the designer’s services are tailor-fit to your specific and unique needs. Remember that experienced web designers do not immediately give price quotes. This follows from their understanding that clients have needs that are different from each other. They, therefore, take their time to sit down with you to understand your business and your needs.