If you’re looking to improve rankings for your blog or site, SEO could probably be the most effective way to achieve this. SEO companies provide a wide variety of SEO services and while some are genuine and build long lasting rankings, some are ineffective and could result in a penalty or drop in rankings. Here are several SEO services you should avoid.
1. Blog Comment Services
You’ve likely heard that one best way to promote your site or blog is to actually participate on others. While this is true, who has all the time in the world to post comments on so many blogs to get extra readers? Here comes the blog commenting services which are one of the common SEO services. However, you would want to avoid such services because they will often include a spammy body copy comprising back links to your site. As a result, the comment will likely be taken as spam and will be refused. Even worse, your domain may be penalized for being too associated with spam.
In addition, many blogging platforms often have plugins that insert a ‘nofollow’ HTML tag to the links in comment section. What this means is that search engines will not consider these links when ranking . This defeats the main purpose all together.
2. Link Building Services
These are types of services that allow you to write many small blog posts and then have them distributed to different sites. Link building services are very popular and can be effective when done correctly. However, many SEO providers are rather savvy and will often leave patterns that allow Google and other search engines to quickly recognize the sites that belong to the network. Consequently, any link coming to your website from these other sources may not provide the boost your site needs and can even hurt your rankings. If you’re wondering whether to sign up for these services due to the easy backlinks you’ll be able to generate, be sure to ask for detailed explanations about how they’ll operate before proceeding.
3. ORG Backlink Services
Some SEO companies may promise to improve your ranking by providing with links from .org domains. But all they do is take advantage of software loopholes. The provider will just set up a profile on forums with a link(s) to your site. All this is totally worthless, however, since search engines always ignore such links and may even penalize you since these services are considered black hat tactics.
4. Anything that’s Black Hat/Gray Hat
When choosing an SEO service, you will want to avoid anything that’s labeled black hat and gray hat. Basically, these are tactics that just take advantage of the current loopholes in the way search engines work meaning that you are going to be penalized when you’re found out. You should always ask your SEO Company or agency if what they’re doing is regarded as gray hat SEO techniques. If the answer is yes, it means that they’re mixing acceptable tactics and unacceptable tactics. Avoid this as much as possible. It may be a good idea to research beforehand to have in mind what is considered acceptable and unacceptable.